Dental Growth
Led a successful multi-channel marketing transformation for The Dentist West Midlands by combining SEO, social media, website optimisation, and offline partnerships—resulting in a 35% growth in new patient registrations and stronger community presence.
Services:
- SEO & SMM
- Data & Marketing Analytics
Client:
The Dentist West Midlands
Project link:
www.thedentistwestmidlands.co.ukDuration:
2 months
Local Impact
Driving patient growth through digital strategy and community engagement.
Project Overview
The Dentist West Midlands aimed to expand its patient base and increase local visibility in a competitive dental care market. As the Marketing Executive, I led both digital and offline initiatives to elevate brand trust and generate consistent leads.
Key Contributions
- Revamped the clinic's website for better UX, mobile responsiveness, and SEO optimisation.
- Developed educational and engaging content for Facebook and Instagram to connect with the local audience.
- Built partnerships with nearby care homes, creating referral pipelines through outreach and tailored presentations.
- Launched integrated campaigns using SEO, SMM, and Google Ads to target prospective patients.
Results
- 35% increase in new patient registrations in 6 months
- 50% growth in organic website traffic
- 60% boost in social media engagement and local following
- 20% increase in offline appointment bookings from care home partnerships
Conclusion
This case illustrates the power of combining digital precision with real-world relationships to generate meaningful results in the healthcare sector.