Creative Scale

Creative Scale

Scaling bold ideas through high-impact content, automation, and targeted marketing.

Project Overview

Canvas Digital was looking to evolve beyond traditional branding into a performance-centric creative agency. I focused on revamping the digital campaign pipeline, optimising ad creatives, and integrating data-driven automation to boost efficiency and conversions.

Key Contributions

- Managed content production for Meta and TikTok ads, with A/B testing to refine performance.
- Deployed Meta Pixel, GA4, and GTM to track and optimise campaigns accurately.
- Reduced manual work by 70% through Zapier-based workflows and email segmentation.
- Built Google Looker Studio dashboards for real-time monitoring and agile optimisation.

Results

- 3.2x ROAS achieved on Meta Ads in 8 weeks
- 70% decrease in manual follow-up tasks
- +60% landing page conversion after creative optimisation
- 2x email open rates through segmented campaigns

Conclusion

This case demonstrates how integrating automation with smart creative and performance insights enables creative agencies to scale with precision and purpose.